Human resource management Essay Example | Topics and Well Written Essays - 2000 words - 4

Human resource management - Essay Example The Harvard approach is rooted in the human resource relation’s tradition, and supports the view that people can influence the outcomes of strategy. It employs the multiple stakeholder models. Employees are seen as having interests along with other stakeholders such as shareholders, management, unions, and government. HRM has four policy areas, which must be addressed. They are human resource flows, reward systems, employee influence, and work systems. Human resource flows involve managing the flow of people into organization (recruitment, selection), through the organization (placement, appraisal, promotion), out of the organization (termination). HR policy must ensure the right mix and number of staff through resourcing and developing employee competences. Reward systems cover pay and benefits designed to attract, motivate, and keep employees. Employee influence is concerned with controlling levels of authority, power, and decision- making. Work systems involve defining and designing jobs, so that the arrangement of people, information, and technology provide the best outcomes. These policies are designed to achieve the crucial goals of: commitment, congruence, competence, and cost effectiveness. The Harvard approach also emphasizes a belief in an organization’s people as assets rather t han costs. People can be allocated in order to obtain maximum efficiency. Their efforts can be directed towards particular objectives and their competences developed to achieve the highest quality work. Time spent on training and development is an investment in a firm’s human capital. Human capital is the body of knowledge, skills, and experience possessed by an organization’s people. According to this viewpoint, investment in people provides long-term benefits for an organization. Every business consists of physical, financial and human resources but

Employee empowerment Essay Example for Free

Employee empowerment Essay With no particular list of practices and principles associated with t TQM, a culture, focuses on quality and what does quality constitute in an organizations functions and it considers customer reaction the best measure of quality which depicts the chances of competitive advantage and higher gross profits. Employees having ideas about the improvement of quality and how to do a good Job should be asked to contribute and monitor quality in TQM programs. These programs lay emphasis on the use of technologies that support and aid quality measurement, improvement, issue identification and its solution. In order to ensure substantial commitment to making better decisions and Increase effectiveness and fficiency individuals or teams should be given the power, information and knowledge concerning their autonomous performance and management. Employee involvement programs emphasize changing Job designs and using team structures at the organizations lowest level where as Employee involvement programs emphasize changing Job designs and using team structures at the organizations lowest level. This comparison shows that they do overlap substantially In their major points but that employee Involvement argues for some different forms of organization and places more stress on practices such as self managing work teams. Employee nvolvement seems to fit well In rather small organizational units which are created to produce entire products and serve a particular customer base. Total quality management processes tend to fit situations where large numbers of employees are required to service a customer or produce a product. Depending upon the organizations condition, strategic orientation, the kind of work It needs to do, and where It operates, the best management approach may be either one of these In Its pure form or an approach that modifies each to take advantage of certain elements In the other. Future research needs to focus on when and how specific practices ffect organizational performance. mployee empowerment By areebasaad27 substantial commitment to making better decisions and increase effectiveness and This comparison shows that they do overlap substantially in their major points but that employee involvement argues for some different forms of organization and involvement seems to fit well in rather small organizational units which are created organizations condition, strategic orientation, the kind of work it needs to do, and where it operates, t he best management approach may be either one of these in its in the other. Future research needs to focus on when and how specific practices

Christian Bök - Inviting Us to Rethink how Language Works Essays

In the post-Modernist world, developments in the sciences overshadow human relationships. To bridge humankind’s alienation from science and technology, Christian Bà ¶k turns science into poetry, and poetry into science. He delves into â€Å"pataphysics,† the poetics of an imaginary science which renders the English language whimsical and at times nonsensical. He also attempts virtuosic feats with his sound and concrete poetry. Bà ¶k’s language welcomes new interpretations and shows that poetry is an ongoing process that can disrupt traditions and reshape them. Bà ¶k’s innovative use of sound, form, and narrative reshapes language, inviting the audience to rethink how language works. Exploring sound’s primitivism, Christian Bà ¶k transforms his poetry into wild vocal terrains. He deconstructs and reinvents meaning in language by banishing words from some of his sound poetry. Following the post-Modernist tradition of melding old materials with new ideas, Bà ¶k re-imagines Dadaist Hugo Ball’s poem â€Å"Seepferdchen und Flugfische (Seahorses and Flying Fish)† by infusing it with his own tempos, pitches, and exclamation points. The â€Å"language† in this poem does not consist of words but a string of nonsensical sounds like â€Å"billabi†, â€Å"zack†, and â€Å"bisch!† Can language still be â€Å"language† without words? To be effective, language must be able to communicate ideas. Bà ¶k’s â€Å"language† then, communicates ideas through explosions of non-meanings. It relies heavily on its emotive function, stirring the audience’s imagination with fluctuations in pitch, tone, and te mpo. It is also metalingual: it draws attention to itself as the audience tries to decipher the poem through only the sense of hearing. In his poem â€Å"Valuvà «ula†, Bà ¶k chants in an alien language. S... ... Available http://www.ubu.com/sound/bok.html, 2000. Accessed: November 16, 2003. Bà ¶k, Christian. â€Å"Valuvà «ula† in UbuWeb Sound Poetry. Available http://www.ubu.com/sound/bok.html, 2000. Accessed: November 16, 2003. Carmine, Starnino. â€Å"Vowel Movements: Pointless Toil and Empty Productivity.† Books in Canada 31, 4 (Jun/Jul 2002): 29. Crawley, Devin. â€Å"[Eunoia].† Quill & Quire 67, 10 (October 2001): 40. Crawley, Devin. â€Å"The book of Bok: author’s new poetry title uses just one vowel per chapter [Eunoia].† Quill & Quire 67, 10 (October 2001): 9. Dykk, Lloyd. â€Å"Are we having fun yet? Series: 2002: I Resolve†¦Ã¢â‚¬  The Vancouver Sun [Vancouver], 3 January 2002, p. D12. â€Å"Pataphysics,† The American Heritage Dictionary of the English Language. 2000 ed. Samuels, Ian. â€Å"Books highlight poetry’s past and present.† Calgary Herald [Calgary], 18 October 2003, p. ES12.

Fate in A Tale of Two Cities by Charles Dickens Essay -- french revolut

Charles Dickens captures the aura of the French Revolution so poetically it is almost as if he was there. Dickens’ A Tale of Two Cities is a thrilling novel originally printed in the newspaper, explaining the cliffhangers at the end of many a chapter. One of the elements that makes the story so thrilling is his incorporation of the theme of fate. Dickens incorporates innumerable symbols to enforce this theme. The echoing footsteps, the storm, and the water are all symbols that reflect the theme of fate by demonstrating the inevitability of your fate. The echoing footsteps written in the novel are meant to inspire the idea of all of the people that are going to come into the characters’ lives. Dickens’ character Lucie Manette is listening to a storm with her friends when she says, â€Å"I have made the echoes out to be the echoes of all the footsteps that are coming by-and-by into our lives† (Dickens 78). This quote indicates that Lucie has some premonition of people who will enter her life. While Lucie may think she has some idea of what and who are coming into her life, she has no idea what direction fate will take her. She does not know if she will meet good people or bad people, and all she can do is wait and be patient. Patience is a virtue when it comes to fate, because fate plays out on its own. Further into the conversation Charles Darnay asks of Lucie, â€Å"Are all these footsteps destined to come to all of us, Miss Manette, or are we to divide them among us?† (78). Mr. Darnay, like all humans , is curious about his fate. Humans are extremely curious about their future, otherwise fortune-tellers would not be in business. The reason for this is most likely a mix between people’s curiosity and their obsession with control. People hav... ... brings up the idea that one cannot change their fate through his symbols, and his inclusion of water as a symbol reinforces this notion. The theme of fate is represented by the echoing footsteps, the storm, and the water with the idea that one cannot stop their fate from proceeding. Dickens uses many symbols throughout A Tale of Two Cities that aid in the promotion of the theme of fate. These three symbols demonstrate the idea that one’s fate is unchangeable and there is a reason for that. The symbols used in this book to expose the theme of fate indicate that Dickens believes that fate is powerful force not to be messed with. Dickens relays the theme of fate being unchangeable in an effective and exciting way that captivates readers and makes A Tale of Two Cities a marvelous read. Works Cited Dickens, Charles. A Tale of Two Cities. N.p.: Dover, 1999. Print.

The Only Character Responsible for the Tyranny of Macbeth

‘The only character responsible for the tyranny of Macbeth is the man himself. Discuss' Macbeth is not the only person responsible for all the poorly made decisions and unjust ruling. This character based theme is shown extensively throughout the play ‘Macbeth' by William Shakespeare. During the play we are shown Macbeth as a tyrant ruler who is always killing people. Just at the start of the play we see Macbeth fighting against Norway and Ireland and at the end of the play Macbeth if fighting against Macduff and his army.Everyone around him influenced on his behaviour and caused him to kill many innocent people. the witches caused him to search for power because of their prophecies. Lady Macbeth used Macbeth to become queen and to do everything to stay like that. Banquo did not speak even though he knew the truth. Malcolm had got defeated to his fears which caused him to flee. All the major characters contributed into Macbeth's tyranny. The witches prophecies caused Macb eth to become a oppressor. Macbeth was a brave and courageous general before he met the witches which caused his life to change. For brave Macbeth-well he deserves that name. ‘ After Macbeth learned that the first prophecy which was that he would become the ‘Thane of Cawdor,' he believed in the witches more strongly. The other prophecy was that he shall ‘be king hereafter. ‘ Macbeth immediately begins to harbour ambitions to become king. After hearing what the witches said, he didn't want to leave it as a chance but rather take the matters into his own hands, and he kills king Duncan and becomes the new king. But if he had never learned those prophecies from the witches than he wouldn't have killed King Duncan.He goes to the witches second time and learns three new prophecies. One of those prophecies it to be ‘beware of Macduff,' which then causes Macbeth to attack Macduff's castle and kill his wife and his ‘babes. ‘ Therefore the witches ha d a huge influence on Macbeth and the actions in which he took. Lady Macbeth provoked Macbeth to kill Duncan. Lady Macbeth also had huge impact on Macbeth's life and on his journey towards kingship. Macbeth was not thinking about killing his king, but Lady Macbeth defeated his thought by challenging his manlihood. Was the hope drunk where in you dress'd yourself? Hath it slept since? ‘ She easily persuades Macbeth into killing King Duncan. Also Lady Macbeth is the one that's doing all the planning while Macbeth is the one implementing it. Lady Macbeth successfully convinces Macbeth into killing Banquo and his son Fleance because of Witches prophecy, ‘Thou shalt get kings. ‘ So it leaves Macbeth no choice but to kill his best friend. After Macbeth reaches the point of nihilist where he doesn't care how many people he kills.But Lady Macbeth feels the sense of guilt and goes crazy and sees imaginary bloodstains on her hands. ‘Out, damned spot! Out I say! ‘ She has great influence on decisions which Macbeth takes and easily convinces him. Banquo is also responsible for all the devastation caused by Macbeth. After Duncan is killed by Macbeth, Banquo becomes suspicious of Macbeth but does not confess this because he also believed in the witches prophecies regarding him which were, ‘Thou shalt get kings, though thou be none. He chose to stay silent and watch Macbeth kill all those innocent people because he was selfish. He saw that Macbeth's prophecies came true so he believed that his ones will become true. Macbeth became aware of this and added Banquo to his death list. But if Banquo had told the truth then he might've had been alive and would've saved the lives of innocent people. But he, just like Macbeth had fallen trap to his own self and payed it off with his life. But Banquo's son Fleance managed to escap, ‘Fly, good Fleance. Banquo stayed quiet which caused Macbeth to rule as a murderer. King Duncan's son's Malcolm a nd Donalbain flee leaving the throne to Macbeth. After Malcolm and Donalbain learn about their fathers murder, they fear that their lives may be in danger,'There's daggers in men's smiles, the near in blood, the nearer in bloody. ‘ So they decide to flee, which Malcolm goes to England,'I'll to England,' and Donalbain goes to Ireland,'To Ireland. ‘ But because they run away, people believe that they were responsible for Duncan's murder and rightfully give the throne to Macbeth.If they had stayed then Malcolm would have been the king because he had been chosen as the heir by King Duncan. They cared more about their life than their own family and values. By saving their own lives they caused many other innocent people to die. In conclusion the play,'Macbeth,' written by William Shakespeare is a tragedy which explores around Macbeth and his family and friends. Macbeth causes many tyranny events to occur but what causes to become a tyrant ruler is not only himself but also pe ople around him.People make decisions for him and controll his life to become a ruler who kills. The witches give him prophecies that he shall be king and he makes that come true by killing Duncan. In order to become King Lady Macbeth convinces Macbeth to kill Duncan and his best friend Banquo. In order for his son's to become king, Banquo becomes quiet even though he knows that Macbeth killed Duncan. Lastly Malcolm and Donalbain flee to different countries leaving the kingship to Macbeth. People around Macbeth cause him to become unjust and tyrant ruler. MUSTAFA TELLI

A Modern Technology is not always a Good Choice Essays

A Modern Technology is not always a Good Choice Essays A Modern Technology is not always a Good Choice Essay A Modern Technology is not always a Good Choice Essay Victoria Magana Rdg 52 December-05-2012 My Education My education is one of the most important things in my life. I think that is the base of the life to successful and to be someone important in the future. I was starting my education in Mexico. Im going to kinder garden in Heroes del Chapultepec. I loved going out to lunch and run with my little friends, I was very athletic; this is what I liked about my kinder garden. Sincerely overall theres nothing that I dont liked it from kinder garden. After kinder garden I continued at Mexico too in primary was a 6 ears there at Miguel F. Martinez. For me was one of the best time because is the time of our lives where we learned many things of the life, the best. I didnt like because there were reports and they called your parents to tell them about your citizenship, three reports and we get out the school. Secondary was more difficult for me, but I met good friends there and I think they are not my bests friends but I know that they will be there for me. My secondary was a private school, Instituto Mexico and was intesting because is about Catholics. Every morning we prayed, and always hen a class was to begin, we must pray. That was a three years of a good experience in my life. I liked when we go to spirituals retreats. The whole day we were prayed. We had a sentence that said: Todo a Jesus por Maria, Todo a Maria para Jesus was like the principal sentence of the institute. And the finished with secondary I come here to San Diego to study high school in Southwest High School I started in 10th grade and for me was super different, the classes, classrooms, teachers, students, school everything. For me was a new experience in my life verybody in their tree. Coming lunch and everybody knows where will be they friends, thats was very funny. I loved the assemblys, when we scrammed to win senior vs. Juniors and everybody with everybody but the happiest moment was my graduation, class of 2011. Sadness but at the same time happiness. In high school everything was cool. Well I hated detention and Saturday school. This is a little of my education life, and then of all of this continuing with the college, where I get my general classes and where I met the best teacher ever, Mr. Lynch.

Hitler-His rise to power essays

Hitler-His rise to power essays A putsch is an illegal overthrow of government by using the force of violence. Hitler attempted a putsch in Munich, 1923. I believe that Hitler chose to carry out the putsch in Munich because it was in Bavaria. The people in Bavaria were most likely to think like Hitler as they were right-wing nationalists and against democracy. Most of the Bavarians were Catholics and didnt like Protestants in Berlin and were against the Berlin government, against Weimar. Also Bavaria had a history of separatism. Another thing that Bavaria and Hitler had in common was anti-Semitism. Hitler preached anti-Semitism. Hitler lived in Munich. He had done a lot of work to build up the Nazi Party there so it was easier for him to organize a putsch in this city. Hitler had not only chosen the right place but also the right time to try a coup detat. During 1923 there was hyperinflation in Germany and money was worth almost nothing. The French had invaded the Ruhr, as Germany had not paid their reparations. Stresseman had called off passive resistance against the French in the Ruhr so Germany was at its weakest. Hitler also knew that a year earlier Mussolini had conducted The March on Rome and it worked. He was Hitlers hero and he believed that he could do what Mussolini did. Five years before Mussolini, Lenin had a successful revolution in Russia, this also encouraged Hitler to take over by force. For these reasons, Hitler decided to attempt his revolution by starting in Munich in 1923, with the intent of turning it into a national revolution. Hitler entered a Munich beer-hall on November 9, 1923 calling for a revolution against the Weimar Republic by his Nazi followers. Encouraged by his stirring speech, the Storm troopers followed Hitler along with General Ludendorff towards the city centre to overthrow the government. However, when faced with the o ...

Why Some Products Fail to Impact the Market Essay Example

Why Some Products Fail to Impact the Market Essay Example Why Some Products Fail to Impact the Market Essay Why Some Products Fail to Impact the Market Essay In this era of tight competition from domestic and global firms the firm who dont come out with new products are putting themselves at great risk Because their existing products are prone to changing customer needs, shorter product life cycles, new technologies and increased competition. Despite years of research and huge capital being pumped in to understanding the consumer, making a launch successful is still a difficult task. The new product largely depends on the product quality and the marketing tactics of the firm, there are many occasions were the product failed miserably even after using the best technology and quality the reason is that the new product is not worth for the customers. The prime factor for the new product success is customer value 1. Faulty product idea: The product often fail because faulty of product idea. A good idea can revolutionize the market but a bad idea may prove bitter to the firm or it may backfire Eg: Polar industries in 1991 launched COOL CATS fan decorated with cartoon characters meant primarily for children. The fan was priced at premium; the idea was that childrens were increasingly becoming influensors in purchase decisions and to attract the kids with the cartoon creatures and to position the product exclusively for kids. The product failed miserably inspite of its huge advertising budget because when the fan was put on it didnt have any colour effect and the customer did not justify its premium price. 2. Distribution related problems: The new product fails if the product is unable to meet the channel requirements. While developing the product the channel requirements must be given adequate consideration. Eg: when NESTLE launched its new chocolates the product and promotion was ok but the product failed in the distribution side because the company stipulated the product to be stored in refrigerators. The product faced two problems in the distribution side because it meant excluding a number of retail outlets as they didnt have this facility and secondly the chocolate was not picked by the customers as it was not seen upfront in the retail shops. Finally Nestle had to reformulate the product according to channel requirements. 3. Poor timing of launch: Too early or late entry into the market is a common cause of failure. Kinetic Merlin was launched in pune in 1991. It was a 3 in 1 set consisting of a colour television, a stereo with detachable speakers and a home computer. The product was targeted at the Indian consumers who are fond of sophisticated gadgets to immediately adopt such an innovative idea but in reality the idea was too advanced for the customers to digest at that time because they were not exposed to such type of products before. . Improper Positioning: Positioning means putting the product into the predetermined orbit. Improper positioning may affect the product success. Eg: Titan Tanishq introduced their 18 carat jewellery and the product was positioned at elite segment but there was a contradiction as to why these elite segment should go in for a low carat gold because the norms for gold in India at that time was 22 carat. The product failed miserably in retrospect Titan had to introduce 22-carat jewellery.

Portfolio and Reflection Essay Example | Topics and Well Written Essays - 4000 words

Portfolio and Reflection - Essay Example It was a very good experience doing social work; it was different from the usual corporate sector and it gave me lot of opportunities to learn a lot. I gained knowledge about variety of tasks and explored myself about my strengths and weaknesses. My job title was Business Organizer which incorporated a variety of tasks of different types which are explained in this report. Motivation First of all, I would like to discuss about motivation and how this motivation works for a social work environment. If we go to theoretical background we will have a look about McGregor and Maslow’s work and I will apply it on a social work context. According to McGregor, in his theory X which he gave in his book in 1960, work is distasteful and people do it just for money and security, they can only work when being observed. On the other hand theory Y people are self motivated to learn and accept responsibility for work.(The Human Side of Enterprise, 1960).I found myself as theory Y worker who wa nts more participative kind of environment given to me at Hadfield. I applied for this job because I wanted to improve my employability skills and I wanted to gain experience. I wanted to know how I work even when my job is not clearly defined. My job was more like a record keeping an administrative job where I had to do tasks like photocopying and filing. Still I was able to satisfy my supervisor about my competencies and hard work. There was more participation from workforce and I got my communication skills improved The first couple of days were hectic for me as I did not know about the organization; I searched on internet about the rights and responsibilities of citizenship. But tasks included variety and depending on the need I had to do different tasks. At first I got confused about the administrative and recordkeeping work because my tasks kept on changing in first few days. But then I realized that jobs at higher levels are even more competitive so I decided to develop stami na of working for variety of tasks so that I could be able for higher jobs. I was given full chance of communicating my point of view and my ideas and the colleagues and supervisor treated me very nicely. There were certain things which I did not know about myself before the experience at Hadfield e.g. my tasks were not hard but required lot of determination and I found myself to be fairly responsible about the tasks given to me. I had never thought of using my creativity to problem solving to such an extent before. The supervisor tried to test my capability, and this proved very helpful for me because I discovered and explored my own capabilities. If motivation concept is seen with a different perspective we can take Maslow’s hierarchy. According to Maslow, in his hierarchy of motivation given in his research paper, different people have different level of needs which motivates them to work. Money and security needs are the lower level needs and when they are fulfilled, peop le earn to fulfill their higher order needs. At the stage of self actualization, a person derives his identity from work and he works because he is intrinsically motivated to work (A Theory of human Motivation, 1943). I found myself on the esteem needs of Maslow’s hierarchy. Self-Actualization Esteem Needs Social Needs Safety Needs Physiological Needs I have reached that point in my career where I started deriving my identity from my work. I worked for satisfying myself as social work gives me satisfaction. Context of social work is little bit different from the usual jobs, here money is not the motivator but inner self is. So the higher order needs are in some way related to social work. I applied for this job to gain experience and to improve my

Benefit Compensation Essays Essay Example | Topics and Well Written Essays - 1250 words

Benefit Compensation Essays - Essay Example The supporters of defined benefit plans argue that DB retirement plans represent the only, which can offer real retirement safety. The supporters of defined contribution plans state that DC retirement plans still provide more safety due to the possibility of employees to trace the facilities on their accounts. During the last few years too many defined benefits plans were changed to defined contribution retirement plans. The main reasons of that are the following: Michael Sze in his work â€Å"Which is Better for the Participants - A Defined Benefit or A Defined Contribution Plan† provides the questionnaire that helps define employees’ preferences. He made an interesting conclusion that younger workers prefer defined contribution retirement plans, while older employees often choose defined benefits plans. The survey clearly indicates that the employees are more informed than what some pension experts believe them to be. The employees may not fully understand the technical details of the DB and DC plans, but they know essentially what they need and what types of arrangements would be best to provide for these needs. The challenge is for the pension experts and plan sponsors to establish plans that will cater to their needs (Sze). It is necessary to mention that converting defined benefits plans into defined contribution retirement plans represents a problem for companies. Some people do that not because of advantages the plan provides, but to have extra funds in the situation of economic crisis. Jeff Sanford calls it â€Å"a new pension crisis† and comments: Another problem, as some companies are starting to find out, is that plan conversions may set your company up for legal problems if employees retire and run out of money faster than they expected. As lawsuits already filed in the U.S. are making clear, employees are holding companies responsible

Cayce Pollard and the significance of logos and advertizing in pattern Essay

Cayce Pollard and the significance of logos and advertizing in pattern recognition - Essay Example In the book, â€Å"Pattern Recognition,† by William Gibson, there is a direct reference to aesthetics and how these link to logos and advertising. This is defined by the perspective of Cayce Pollard and her ability to recognize the meanings that are surrounding the various logos and ads. Identifying the advertising and logos and seeing how this relates to communicating different ideas is important not only in the identity of Cayce Pollard and in the ideologies behind trends. The logos become significant with the ability to show how the perspectives which Cayce holds also influence the basic functions and patterns in society and what is expected from various individuals. The Story of Cayce Pollard as a Cool Hunter The characteristics of Cayce are one which is able to point out and define logos, colors, trends and fashions from the aesthetic viewpoint. Cayce is important in the book because of these recognitions and the ability to take the regular images, logos and trends and allows them to stand out. This concept is one which can be defined as a cool hunter, meaning that the character has the capability of finding trends through images and knowing what works and what only becomes segmented into the pattern. The pattern is defined as an image that states the same message or level of communication through the color, shapes and other ideas that are represented. In Cayce’s understanding, there are very few logos that stand out, which is what causes them to become patterns. For instance, when looking at a variety of fragrances, Cayce is given the special slant of needing to find something that stands out while noticing that all follow repetition in the communication and message that is used. â€Å"Zaprudered into surreal dimensions of purest speculation, ghost narratives have emerged and taken on shadowy but determined lives of their own, but Cayce is familiar with them all, and steers clear† (Gibson, 24). This example shows how Cayce recognizes the patterns of logos, advertisements and the sameness that each brings, while trying to find something which stands out from the usual aesthetic repetition. The approach which Cayce takes begins with finding the denotational meaning, or symbolism. The symbolism is based on finding the colors of various objects, all which are used to describe and signify something about an individual, trend or logo. This is combined with the belief that each item which one has tries to say something or several things to create meaning. This is noted from the beginning when Cayce introduces her fashion as well as other comparisons and how this relates to patterns of how one thinks and acts. â€Å"Dorotea may have attempted to out  œ minimalize her this morning, Cayce decides. If so, it hasn’t worked. Dorotea’s black dress, for all is apparent simplicity, is still trying to say several things at once, probably in at least three languages† (Gibson, 10). The symbolism which is seen from the viewpoint of Cayce includes color for simplicity, making statements with styles and trends and using this to convey a specific message in different languages. The denotational meanings Cayce finds leads to her being a cool hunter, meaning that she can find something that stands out from regular patterns. She has the natural ability to see trends and ideas that continue to make specific statements about an individual or company. The second way in which Cayce creates meaning and becomes a cool hunter is by looking at the connotative meaning. This is done by looking the words, ideas or the significance behind different concepts or objects. Cayce believes that this is able to show more than the basic and super ficial ideologies, but moves into deeper levels of the object. For instance, wh

Transport issues in developed and developing cities Essay

Transport issues in developed and developing cities - Essay Example This paper seeks to compare transport situation in Lagos city in Nigeria and the situation in New York in the United States and that of London in the United Kingdom since the year 1995. It addresses the similarity and differences that exists between the transport situation in Lagos being a city from a lesser developed nation and the situation as portrayed by New York and London being cities from the developed nations of the world. Further analysis is presented herein in relation the extent to which logos city might benefit from the experiences of the cities from developed nations that is New York and London. Over the years since 1995 Lagos is city characterized by complexity with a wide range of economic activities taking place. It is the largest urban centre in Nigeria. The population of Lagos is approximated to be roughly 17.8 million (Oni 2004, p.35). In most cases when a city is large and as continues to acquire growth and development it becomes more and more complex having incre ased potential for diverse disruptions especially in relation to the transport network hence the need for the managed of the complexity in an effective manner. In addressing the similarities and differences in transportation in the cities mentioned it is quite crucial to note that the productivity of urban centres is highly dependable on the effectiveness and efficiency of the centre’s system of transportation to facilitate movement of labor, that of consumers as well as freight from one destination to another (National Transport Policy for Nigeria 2003, p.54). In addition important terminals of transportation for instance airports, rail yards and ports that are located within urban cities are known to be contributing factors leading to transportation problems. There are quite a wide range of similarities that exist between the situation of transport in Lagos and that of New York and London since 1995. Lagos being of the largest cities in the world has been characterized by a rapid rate of population increase annually. This is due to the fact that a manufacturing sector is located in Lagos and which is termed as the largest in the entire country offers employments to over 45 percent of the country’s skilled manpower (Oni 2004, p.27). The big populace in the city therefore presents transportation requirements for certain reasons the nation is not able to satisfy. Similarly the cities of New York and London are demonstrated to experience the same situation. In regard to New York City, it is has the biggest population in America. People living in new York as well as in its outskirts engage in a lot of economic activities thus having a major impact on the aspects of finance, commerce, fashion, art, media, education, technology as well as entertainment. In London the situation is not that different as portrayed in New York. The population in London is quite large forcing United Kingdom to actually realize that the issue with increasing urban populatio n is an inevitable one and need to be addressed. Urban mobility requirements in New York and London are therefore critical aspects considered by the states during the formulation of transportation policies including how transportation is to be managed to meet the needs of the large population. The road network in the city of Lagos is in a very poor condition. As already identified transportation systems within any given urban are linked to

Researching gender and crime Essay Example | Topics and Well Written Essays - 1750 words

Researching gender and crime - Essay Example This paper, incidentally will be concerned with evaluating and giving a detailed analysis of the research in two stages: stage one will look into summarizing the entire research work while stage two will be on an evaluation of the research based on the methodology. Research in Criminology is often described as an investigation often conducted on any phenomenon that is linked to any or all existing aspects of the criminal justice system (Dantzker and Hunter, 2012).Therefore, any research that pertains to criminology should bear themes that pertain to criminal acts, the social justice, offenders, legal or illegal actions to mention but a few. In the article, the research was carried out on five male ex-offenders who attempted to give a description of their distinct experiences of life after prison; this in itself already qualifies the research with reference to its appropriateness in Criminology. There is also a need to understand that research in Criminology is often divided into two: applied research and basic research; in this particular research, applied research has been incorporated as it focuses on one particular issue, the ex-offenders’ status and how it impacts self and gives implications of the effects top foster change. To know if at all the research is valid; it is necessary to contextualize how it was conducted in light of how criminological research should be carried out. To begin with, the research problem is clearly defined in terms of what the study intends to look into which are the experiences that the ex-prisoners go through after leaving prison specifically in terms of employment, self-change and identity. Objectives in research are detrimental as they give the researcher a sense of direction; in the study the objective is captured under the purpose of study, which is to understand the experience of

Transport issues in developed and developing cities Essay

Transport issues in developed and developing cities - Essay Example This paper seeks to compare transport situation in Lagos city in Nigeria and the situation in New York in the United States and that of London in the United Kingdom since the year 1995. It addresses the similarity and differences that exists between the transport situation in Lagos being a city from a lesser developed nation and the situation as portrayed by New York and London being cities from the developed nations of the world. Further analysis is presented herein in relation the extent to which logos city might benefit from the experiences of the cities from developed nations that is New York and London. Over the years since 1995 Lagos is city characterized by complexity with a wide range of economic activities taking place. It is the largest urban centre in Nigeria. The population of Lagos is approximated to be roughly 17.8 million (Oni 2004, p.35). In most cases when a city is large and as continues to acquire growth and development it becomes more and more complex having incre ased potential for diverse disruptions especially in relation to the transport network hence the need for the managed of the complexity in an effective manner. In addressing the similarities and differences in transportation in the cities mentioned it is quite crucial to note that the productivity of urban centres is highly dependable on the effectiveness and efficiency of the centre’s system of transportation to facilitate movement of labor, that of consumers as well as freight from one destination to another (National Transport Policy for Nigeria 2003, p.54). In addition important terminals of transportation for instance airports, rail yards and ports that are located within urban cities are known to be contributing factors leading to transportation problems. There are quite a wide range of similarities that exist between the situation of transport in Lagos and that of New York and London since 1995. Lagos being of the largest cities in the world has been characterized by a rapid rate of population increase annually. This is due to the fact that a manufacturing sector is located in Lagos and which is termed as the largest in the entire country offers employments to over 45 percent of the country’s skilled manpower (Oni 2004, p.27). The big populace in the city therefore presents transportation requirements for certain reasons the nation is not able to satisfy. Similarly the cities of New York and London are demonstrated to experience the same situation. In regard to New York City, it is has the biggest population in America. People living in new York as well as in its outskirts engage in a lot of economic activities thus having a major impact on the aspects of finance, commerce, fashion, art, media, education, technology as well as entertainment. In London the situation is not that different as portrayed in New York. The population in London is quite large forcing United Kingdom to actually realize that the issue with increasing urban populatio n is an inevitable one and need to be addressed. Urban mobility requirements in New York and London are therefore critical aspects considered by the states during the formulation of transportation policies including how transportation is to be managed to meet the needs of the large population. The road network in the city of Lagos is in a very poor condition. As already identified transportation systems within any given urban are linked to

Earmarked Tax in Public Sector Essay Example | Topics and Well Written Essays - 4750 words

Earmarked Tax in Public Sector - Essay Example For instance, earmarking of taxes for protecting the environment is commonly applied in the US, Europe and other western countries. Furthermore, taxes that are collected from fuel consumption and motor vehicles are allocated for the construction of national and state roadways (Anesi, 2003). Furthermore, concerned with the increasing health related issues, World Health Organisation (WHO) has further increased the global tax rate of cigarettes and other tobacco related products to 10% which will ensure an additional revenue generation of 7%. However, the revenue percentage generated can increase in higher income countries compared to lower income countries. However, the members of WHO stated that despite the steep increase in the taxes charged for cigarettes and tobacco products, people are not discouraged in limiting their addiction levels irrespective of the income status of the country (Prakongsai & et. al., 2008). Part 1: Literature Review According to Brett & Keen (2000), earmarki ng has the possibility of affecting the electoral outcome due to the decisions of the policymakers and representative voters. It has been observed in this regard that the policymakers often tend to use earmarking to motivate the voters’ belief in order to earn considerable amount of votes against the competing party. Hence, it can be suggested that earmarking of taxes should either be fully implemented or abolished, similar to the strategies adopted by the Australian government which assigns the entire amount of gambling taxes towards serving a particular purpose (Brett & Keen, 2000). However, Garrett (2001) argued that earmarking of taxes is effective in changing the behaviour of the citizens in most of the countries causing a deep impact over the socio-economic trend. However, it is worth mentioning that if earmarked taxes are diverted from their projected purposes, it can create certain limitations for the policymakers (Garrett, 2001). Therefore, it can be concluded that e armarked taxes can be effective in changing the behaviour of the citizens towards certain products and practices that tend to affect the health of the people by a large extent. As observed by Mossialos & Dixon (2002), healthcare systems are based on dependable factors that have an access to human, consumable and capital resources. Availing these dependable factors require adequate financial resources for establishment cost, adequately compensating the employees offering healthcare services and incurring expenses for drugs and other consumable medicines. Moreover, these measures are fundamentally adopted by the governmental authorities for generating revenue, and managing them in according to their importance. Since, the costs are increasing gradually and resources are being scarce, policymakers are facing huge challenges in attaining funds. Therefore, it can be suggested that containment of costs and increasing the funding can improve the healthcare services (Mossialos & Dixon, 2002 ). According to the findings of Kanavos (1999), the total expenditure on healthcare sector incurred by the UK consists of personal medical services which include ambulatory care, medical goods and in-patient care.

Collaborative Fund-Raising Activit Essay Example for Free

Collaborative Fund-Raising Activit Essay The Phoenix Homeless Agency (PHA) needs to increase funding to continue funding job counseling to qualifying recipients. While they regularly access traditional contracts and grants, the economy has increased the need for services immensely and required them to look for other sources. The Executive Director and Board of Directors have begun their search by using the internet, other agencies, and community networking. They have decided that there are three options that would yield revenue while also keeping costs under control so that they have money left over for their program; appealing to local government officials, contacting local businesses for donations, and holding a strong public donation campaign. First, by contacting local government officials the agency may access information about funding that is available to community agencies that are not related to federal or state traditional grants and contracts. These may include United Way, connections to people who may wish to donate, grants from large out-of the area businesses and foundations, or city donations to help people find work. They may also employ grant writers who may be able to help organization understand the locating and writing process to achieve better results. Second, local businesses are often feeling the pinch of the economy as hard as individuals. They understand that people need help and will donate products to be sold in exchange for tax donation credit. These donations could either be sold or used within the program; either raising money by their sale or saving the program money, respectively. Ultimately, the people they help may become their future employees and/or consumers; people remember who helped them when they were in dire straights. Auctions, in-kind trade of services, and door-to-door product sales may raise money which can be helpful in the continuation of the program with very little if any cost. Lastly, the option to run a strong donation drive within the community may be quite successful. This agency has been helping the local people for many years and many will wish to see it continue its work. At a time when support may be needed the most, communities tend to rally behind local agencies rather than donate to larger, more nationally-based organizations because they can see the way their money is being spent. Asking people for money is never a pleasant or easy task, but when the option is ceasing to exist, it must be done. Appealing to individuals helps pull the community together and provides much needed assistance to agencies.

Gibson and Fender Marketing Mix

Gibson and Fender Marketing Mix Introduction 1.1. Background A guitar is an indispensable musical instrument for playing a variety of music, such as jazz and pop music. Because of Chinese economy grows and an increasing number of consumers interest in music develops, China is becoming an essential market for guitar companies. Most guitar users own at least one guitar which can provide them their favorite tones. For the demand for different types of guitar making dissimilar tones, there are many producers that have been manufacturing guitars for a number of years such as Ibanez and ESP. However, the two quality makers, Gibson and Fender, stated by Gearpipe (2007), have the best sales volume at a high price. Gibson Guitar Corp (2010 a) mentions that Gibson is an American establishment which began in 1904 whose main product is electric guitar. Another leading guitar company is Fender. According to Fender Musical Instruments Corporation (2010 a), Fender began in 1946 in The USA which is not only adept at making electric guitars, but electric basse s and other products as well. 1.2. Theory 1.2.1. Market Segmentation All about economic on the web (2010) shows that as peoples different needs and wants, market segmentation is becoming increasing stable for business. The definition of market segmentation is dividing a market into a number of sub-markets based on some sort of particular features. 1.2.2. Marketing Mix According to Hall et al (2008), marketing mix is the elements of a market which are designed to satisfy consumers needs and wants. There are basically four Ps of marketing mix. The four Ps are product, price, promotion and place. 1.3. Aims There are three aims of this report. The initial one is to analyze the market segmentation of Gibson and Fender for Chinese consumers and comparing the marketing mix from different angles in the findings part. Moreover, evaluating and comparing these two firms from both positive and negative ways is another target in the discussion. Finally, recommendations in the conclusion show suggestions of development for Gibson and Fender companies in China. Findings 2.1. Market Segmentation The market segmentation of Gibson should be guitar players who are affluent and interested in old fashion music. Gibson Guitar Corp (2010 b) demonstrates that Gibson guitars are much more expansive than its competitors. In addition, Gibson electric guitars are almost all be designed in the same style which can often attract buyers who are the big fans of old fashion style. Fender mainly aims at attracting electric guitar and bass players who are wealthy and crazy about nowadays music. Fender Musical Instruments Corporation (2010 b) shows that its products are costly which are designed in an extremely popular style with modern tone. 2.2. Marketing Mix 2.2.1. Product Gibson is a world-wide guitar company. According to Gibson Guitar Corps (2010 c) demonstration, the major product of this company, undeniably, is the electric guitar. The Gibson Les Paul and the Gibson SG are the most salable and classical types of product that are always in the same shape with limited colors. Gibson targets guitar players who play heavy metal. Therefore, the tone of Gibson electric guitars sounds highly heavy and quite suitable for performing heavy metal. Guitarz (2008) introduces that the famous lead guitar player Angus Young who was playing in a heavy metal band, ACDC, is using a guitar made by Gibson. Fender is also a well-running guitar establishment. Fender Musical Instruments Corporation (2010 c) explains that despite the electric guitar, Fender is also well-known for other products such as modern styles electric basses and amplifiers. Fender has been trying to make its products can be used to play jazz, blues and pop-rock. Thus it is found that Fender guitars tone is awfully soft and clean. An example of musician who is using Fender to play pop music is Eric Johnson (Eric Johnson, N.D.). 2.2.2. Price By analyzing data from Smarter (2010), Price of Gibson merchandise is frequently higher than other guitar producers. The same as Gibson, Fender products cost consumers considerably. Undoubtedly, with such a high price, the quality of products from these two businesses is usually better than other companies for their unique technique. However, Gibson and Fender not only make high quality guitars to the rich. Both of them own subsidiary companies (Squier and Epiphone) for making lower-quality guitars for green hands playing guitar and who find that it is difficult to afford the guitars which are completely pricey(Fender Musical Instruments Corporation, 2010 d; Gibson Guitar Corp, 2010 d). 2.2.3. Promotion Gibson Company has only one effective major promotion that is product endorsement by asking famous rock stars to use its guitars. One example is, Gibson Guitar Corp (2010 e) states that Slash Les Paul which is shown in the picture is designed for a famous rock guitar player, Slash. This is such an impactful measure to promote Slashs fans to buy this guitar. (Gibson Guitar Corp, 2010 f) Similarly, Fender promotes in the same way. For instance, in the picture, there is Roger Waters Precision Bass which is a late-model electric bass of Fender that is named for a celebrated bass player, Roger Waters and recommending his fans to spend money on this bass (Fender Musical Instruments Corporation, 2010 e). What is more, Fender Centre (N.D.) reported that Fender frequently do public relations for promotion such as donates to poor children which is such a nice way to obtain public approval. (Fender Musical Instruments Corporation, 2010 f) 2.2.4. Place Selling place for Gibson and Fender are not even slightly different. There are mainly to locations types are involved. Firstly, is provision of products to retailers so that consumers can buy them which are displayed in musical stores. However, in China, there are few musical stores selling their products. As a result, another approach is to sell their merchandise online which is a convenient shortcut for customers who live in places where musical shop do not exist. Their online shops are available on their respective web-site. Discussion Comparing the market segmentation, Gibson pays mass attention on making guitars providing to metal and hard-rock players who fancy old style. The obviously edge is that Gibson can manufacture professional electric guitars to win more market share. However, Changing of fashion or other factors may cause a sharp decline of demand. By contrast, Fender is radically different. It has been making diverse musical equipments for an amount of fanciers of jazz, blues and pop-rock who are following the up to date fashion. The vantage is the problems caused by diversification of consumers taste and popularity will never be faced. A serious drawback is making the market over-broad. Further, the marketing mix is analogous between these two companies instead of their products considering their distinctive brand culture causing characteristic products. Additionally, Fender might achieve more public praise for its effort to public relations. Conclusion 4.1. Recommendations Although Gibson and Fender have obtained a high market share and public praise, it is still necessary to have further improvement. By do surveys to obtain information from 60 guitar players, there are three suggestions for each company depending on the surveys result which is shown below. 4.1.1. Recommendations for Gibson There are three recommendations for Gibson. First of all, it is applicable to manufacture guitars into dissimilar shapes and colors. The changeless shape and boring colors cannot satisfy today consumers. Additionally, it is practicable to make an effort to produce other musical instruments. Whats important should be done is to make more lower-level product for most Chinese are not wealthy enough hoping to buy their first guitars of good quality. Although there is Epiphone as the subsidiary company producing elementary product for novices, customers still hope to buy Gibson rather than Epiphone. (Reasons for refuse to buy Gibson products) 4.1.2. Recommendations for Fender There are three suggestions are provided to Fender. One method is to make products which can be not only high quality, but also unusual and special catching buyers eyes to gain more market share from competitors. What is more, Fender should focus on Chinese market by selling its merchandise to more retailers so that consumers can buy Fender products easily. Marking lower-level products as cash cows with affordable price to segment consumers who are interested in guitar but have not enough money is an acceptable strategy to improve sales volumes as well. (Reasons for refuse to buy Fender products) 4.2. Summary To sum up, both Gibson and Fender are immensely successful. The most essential factor for Gibson to achieve the success is to concentrates on electric guitar and making Les Paul and SG becoming world-wide triumphant. For Fender, the most momentous reason should be a broad enough market for with generally higher quality and public relation than its competitors. Other factors causing success, such as product endorsement, are notable too. It is firmly believed that as Chinese market becomes increasingly important, Gibson and Fender may find more methods to take on this market.

Ontological Shift :: essays research papers

Ontological Shift   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In Michael Heim’s essay â€Å"The Cyber Space Dialectic†, he discusses how our culture is going through an ontological shift fashioned by the Internet. Heim articulates his theory of what dialectic is and how this ontological shift is creating a new dialectic. The Internet is the main place today where people from all over the world exchange and communicate their ideas and feelings. The Internet is a new community in itself. The ontological shift into the cyberspace times will change the way we think, and the way we act; it will change our overall sense of being. These change that Heim calls an â€Å"ontological shift† has brought on questions about changing society. These are similar to the questions that Peter Drucker and Benjamin Barber brought up when they discussed about creating a new society. Will society benefit from this new society in which its central being is cyberspace? This is a serious question since we are living in the phase t hat is changing into the cyber world now. How will this change affect this new technologically inclined society?   Ã‚  Ã‚  Ã‚  Ã‚  We have all used the Internet to talk to other people, either using chat or emails. We converse with people with different backgrounds and cultures. When interacting with different types of people, it means that we are working in groups and collaborating. This is what the Internet is all about. Interacting with each other in new ways, and learning how to open yourself to other points of views and new ideas. In his essay Heim states, â€Å"Computer networks foster virtual communities that cut across geography time zones. Virtual community seems a cure-all for isolated people who complain about their isolation. Locked in metal boxes on urban freeways, a population enjoys socializing with fellow humans through computer networks†(Heim 374). As Heim explains in his essay, the Internet can bring together communities that are isolated from the rest of the world. It helps communities and different types of people communicate with each other. It creates the idea of group work through computer networks. This was also one theme in Barbers essay; Group work is what makes ideas carry through and productive. In Barber’s â€Å"Making Civil Society Real† he states, â€Å"Civic responsibility, being a partnership between government, civil society, and the private market necessarily depends on the active collaboration of political leaders, citizens and business people†(Barber 106). Our responsibility as a society is to collaborate our selves with all the groups that make this society function.

Supply and Demand :: essays research papers

Supply 1   Ã‚  Ã‚  Ã‚  Ã‚  The rubber supply in Japan is at an all time low. The article chosen discusses how the low supplies of rubber are not typical for the time of year. Tokyo rubber or TOCOM is the Tokyo Commodity Exchange which regulates the rubber market in Japan. A rally was held recently which was the largest in years because of the concerns about low supplies and historically low rubber stocks.   Ã‚  Ã‚  Ã‚  Ã‚  The benchmark December rubber contract on the Tokyo Commodity Exchange rose as high as 169.2 yen per kg, the priciest for TOCOM's key contract since March 11, 1996, when prices hit 174.6. At the close it was up 3.4 yen at 168.7 (TOCOM.). The contracts that are already signed between different companies for delivery from August to November of 2005 are not looking too good. The price for rubber is expected to rise five yen on the stock exchange. July’s contracts, which have no price limit, finished up seven at 189.8 yen per kg of rubber. This meant that the rubber contracts hit their life-time high. The expectations of investors in Tokyo are that the price of rubber will peak in August and begin to decrease when rubber supplies increase.   Ã‚  Ã‚  Ã‚  Ã‚  The price gap of rubber between the December and July widened to 21.1 yen. Rubber supplies have been low due to a delay in shipments from Thailand. Thailand is the world's largest manufacturer and exporter of natural rubber. The shipments of rubber have fallen due to bad weather conditions. Rubber supplies normally drop from the beginning of February which is winter and the dry season in southern Thailand. During Supply 2 this season, latex output declines because the rubber trees shed their leaves. Production in general, returns to normal by beginning of May, but the buyers are still not getting enough shipments.   Ã‚  Ã‚  Ã‚  Ã‚  Japan purchases over 60 percent of its rubber imports from Thailand. Because the signs of short production, rubber stocks in Japan have decreased to the lowest level in forty years. According to the he Rubber Trade Association of Japan, Prior to June of 2005, the lowest the stock had been was back in 1962. Because of the high costs of rubber and the decrease in supply, manufacturers are considering shifting to natural rubber from expensive synthetic rubber. High oil costs have also driven up rubber costs.   Ã‚  Ã‚  Ã‚  Ã‚  Because of the low supplies of rubber, companies are forced to increase the price.

The American dominance of the world’s

Its no doubt the United States at the moment enjoys an unchallenged hegemony in the world. For a few decades now the United States has been at the center of the international politics and economics .It has increased tenth folds the sphere of influence to areas key of its national interests.This supremacy and domination has not been a smooth ride. It has not been without its price to a point that United States citizens have paid with their blood. The events of the September 11th attack remain fresh in the Americans’ mind.The American dominance of the world’s events means that its foreign policies remain the most important in the world. It is at the forefront in shaping the world’s destiny and in rooting out any impediments on the way to securing its national interests. It has pioneered nuclear non-proliferation treaties; instituted democracy and governance, intervened militarily in unseating regimes it has felt are a threat to its national security.It continues to shape events in both far and wide countries be it the Middle East, Asia or in Africa. Core to the United States foreign policy is in the intense war it has waged against terrorist organizations in the world. The September of 2001 put into question the impregnability of the United States and all systems have been put alert since.The American government has channeled all its efforts and resources towards containing terrorist organization. In this way regimes have been toppled, thousands dead and a dictator executed.This is not just an example of how the United States, under the foreign policy, responds to international issues, how it utilizes its resources to shape events that it believes are critical to its interests and an international unipolar image.   This and more will remain the key focus of this paper. It will examine how the U.S has been responding to international crises, politics and economics (Stephen E, Flynn, 26).One such period that can highlight on the U.S. foreign policies is the cold war. Never before in the history of the United States did the government commit so much to contain the threat of a rising hegemony and a threat to its dominance. The cold war was a war of ideologies and tension-full relationship between the United States and the Soviet Union.Although there was no physical confrontation between the two superpowers, the period from 1940-19900 was characterized by proxy wars, military buildup especially the nuclear arms race and supremacy in technology including the race to space.The two countries were trying to prove their international dominion and hence furthered their respective ideologies and economic systems. While the United States was advocating for capitalism the soviet bloc was a propagating for communism.In this period the United States government was using both military and financial resources to influence the political and economic trends in the world. This was the focus of its foreign policy.Economic aid then was pegg ed on a categorical statements through words and actions that a government was supporting and operationalizing the tenants of capitalism, democracy had taken a back seat then, history is full of incidences when the United States waged proxy wars to unseat democratically elected governments on mere suspicions that they were leaning towards communism and replacing with dictatorial regimes (John L P.49)

Effective Advertising Essay

Advertising is considerably one of the vital strategies needed for a product or service to be known within a certain community. The scope of advertising has been highly controversial in the aspect of marketing nevertheless a towering issue in the political aspect as sought in elections and other forms of the like. Synthesis on effective advertising has been defined in accordance to the different models and theories presented in the literary aspect, which, of course has been collaborated with the context of practice. In the field of economics, it has been stressed that advertising consistently plays a vital role in shaping a proficient and efficient society beneficial on the glory it serves. As soon as printed symbols were invented the advertising man made use of them to give publicity to his merchandise (Sokotch, 2006). In recent times, advertisements are embossed on walls and tombs, in black and white on parchment and other paper entities, and are produced in publishing houses. Though these diverse forms of advertising were engaged, diminutive are considered and regard are not as effective as expected. Posters, painted signs, street-car placards, booklets, calendars, almanacs, handbills, magazine and newspaper advertising have now become forms of advertising so well established that we look upon them as a necessity, and are overwhelmed to find out that majority are up to date novelty (Tellis, 2003). However, it runs in the stream of cognitive, affective and behavioral pitches before one may thoroughly state that one’s mean of advertising is effective. Critical analysis on advertising in the contemporary society The verity of advertising in point of fact is focused in one set of audience alone. Take for example, for advertising in the market arena, the audience are the consumers; in the political arena, politicians advertise their platforms and propagandas in the light of the voters; while for research and other educational gains, it is in the hands of their respondents that they are able to complete their study—without these ‘audience’ it would be hard to comprehend why â€Å"advertisers† are so eager to let their â€Å"advertisement† out in the open with the milieu of persuasion and of encouragement over what they wish to imply (Michelet, 2006). Textbooks and other published materials would often lead to the fundamental concept of â€Å"Ivan Pavlov’s conditioning experiment† or that which has been used by Anne Sullivan, remarkably, the notion is coherent with the idea on advertising. The consumers represent Helen Keller and the advertiser is the teacher in the person of Anne Sullivan—motivation and persuasion, per se. Marx’s theory of commodity fetishism  There have been several deliberations on how advertising shall be crucially taken into basis of analysis. Apparently, critics has often addressed that media analysis collaborated with the arena of political, economical and socio-cultural context must not serve as grounds in identifying the ability of advertising and mass communications in empowering a contemporary capitalist society. Further, Marx’s theory of commodity fetishism connotes the perception—which by hand is used by fashion advertisers—that assessment of an effective advertisement falls on the utilization of a â€Å"model or person,† a product, a setting and text; hence it has also been cited that these forms of â€Å"advertising† is magnificently effective and never fails to capture the consumer-public (Karlsson, 2007). Conceivably, the Marxian theory all boils down to the fact that capitalism is legitimate since that it endows with the public with what they â€Å"want† and gradually fulfills their present needs, use, values and other sort of the like—corresponding to the ethics on exchange value, use value, surplus value, commodity fetishism and fickle-feeding. Strong’s AIDA Model The AIDA model is a behavioral approach which contains a purpose to uplift the verity of making an advertisement awareness-able, interest stimulating, and desire action-triggering dynamic in consumers. It is also considered as one of the most persuasive and highly efficient methods in advertising hence suggesting that for a certain advertisement to be effective, it has to be something that captivates attention leading to convincing the consumers that the product or service or whatever is advertised as interesting. Further, it must also have the ability to make the consumers crave for the product in the sense that they shall â€Å"desire† on it and finally for them to get attached with it and hopefully get a feedback that the advertising is effective. In a larger view with this model, it is important that the information being sent to the consumers is believable and memorable that even in the busy schedule of the consumers, or in the million of ideas processed by the mind each day, one’s advertisement is sought (Karlsson, 2007). Defining Advertising Goals for Measured Advertising Results Theory This model presented by Russell Colley is popularly known as DAGMAR, of course, for the benefit of the masses, and a technique in memory building as well. Consequently, this communication strategy is known for its ability to send information without the utilization of excessive text or message. Its focal point falls on the level of understanding stating what the consumer must believe on an organization and at the same time to measure the efficiency of an advertising campaign (Bok, 2002). Further, it expresses the fact that there are four levels of understanding in advertisement and that the methods used in all commercial communications must come across that very objective. Hunching the four levels of understanding advertising the following are presented by the proponent: awareness of the existence of the organization advertising the brand, grasp on what the product is or is capable of, a rational suspicion or sagacity of conviction in buying the product and like the aforementioned methods, persuasion to act in availing the product advertised and have it stuck on their list (Karlsson, 2007). Lavidge and Steiner’s Heirarchy–of-effects model Published in the same time-frame as that of DAGMAR, this model raises the connotation that consumers possess a non-fickle personality hence consumers are skeptical in being convinced—not interested at all stake would be the fitting definition. Unlike the other theories, which stresses that all factors be cited in equal proportion, this model follows a liner path and insists that these factors are to be taken in a step-by-step basis (Karlsson, 2007). Awareness, knowledge, fondness, preference, conviction and purchase—the mentioned steps shape up this models apprehension. Moreover, the insistent point of this model expresses that consumers are wise enough not to be easily convinced, not unless they are holistically provided with the necessary details that they need inline with the kind of social standing that they have. French postmodernist theory of Jean Baudrillard: Theory of sign value Jean Baudrillard on the other hand, believed on the prowess of signs and symbols constituted by objects for that matter. Having a consumer society, the proponent’s theory dwells on the idea of implosion of aesthetics manifesting that advertising lies on aesthetic techniques and the promotion of consumption as a way of life. Baudrillard’s â€Å"sign value† analysis assess the consumer’s grave need for seeking various products and the actual gratifications that these products derive onto as well as with the social function that it offers. Lurking deep on the â€Å"social perspective† the proponent stresses that signs of sociality are great basis in building up the right method to advertise and capture their pockets to hail such (Harms and Kellner, 1990). Commentary Critical analysis on the models presented would wrap up the idea that advertising is a broad state of field. Perceivably, there are models which are similar in concept—consumers are after products, only that they seek for the best—however, there also appears the skeptical viewpoints that insists the un-fickleness of consumers and there is nothing advertisers can do but to wait for them to visit one’s shop dependent on their innate characteristic. In the light, due to the complexity of the marketing landscape and the advent of globalization, these theories may be evaluated as up-to-date or no longer effective a way or another. But then the perception on â€Å"basics† and fundamental perspectives will always contradict with that nuance. The behavior of the consumers has already transformed through time, with this, it may be taken to assumption that the â€Å"pessimistic† side of the story may be eradicated in pleas. The more â€Å"open† the society, the easier advertising influences them—the higher the chance to be marked as â€Å"effective. † Consumer vs. business in effective advertising In relation to business and consumers as two major factors in marketing, the predicament of the matter is clearly seen in the areas of communication efficiency, product quality and audience analysis. Take for example, the target groups must be taken consideration—kids, teens, adults, couples—all these must be known before a product shall be advertised. Aside from that, culture is also a factor, what to be advertised must be taken into deliberation first considering the fact that the context of the advertisement may not be acceptable in the kind of culture where the product is introduced. In the case of technological product advertising, the following threats may be assessed: as categorized, opportunities and threats, which is basically a portrayal of external change is the scale fall on the line of â€Å"five forces of threat,† namely, (1) threat of new entrants (rising companies of the same service rendered as well as with other rising broadcasting companies which will offer ‘greater’ service than theirs), (2) competitive rivalry (competition in sales, in fame and in the service satisfaction), (3) threat of substitution (other broadcasting/media corporations such as films, 3D theater, home-video conferencing, piracy and other sorts of the like), (4) power of buyers (upon knowing the fact that the society always change their â€Å"taste† primarily in the streamline of the kinds of shows which is â€Å"famous† in the immediate time and the advent of technological advancements such as 3D and other competition in broadcasting) and (5) p ower of suppliers (the fact that such is competition, resources is most likely to halt leading to scarcity from manufacturers of entities and commodities needed for broadcasting). All which serve as the grounds for the success or the failure of the company or the industry and if fortunate, then it will be easier to get the general objective (Mooij, 2005). Advertising in the commerce landscape  Progress in the subject matter is made in the abstract; one scholar shows a compelling talent for innovation, and others amend and improve on his work, all without close reference to the economic context. In the last one hundred years the great corporate enterprise, the trade union, depression and war, increasing and increasingly dispersed affluence, the changing nature of money and the new and enhanced role of the central bank, the declining role of agriculture with the counterpart urbanization and growth of urban poverty, the rise of the welfare state, the newly assumed responsibility of the government for overall economic performance, the emergence of socialist states, have all dramatically altered, even revolutionized, economic life. As the subject matter of economics has changed, so necessarily has the subject. Advertising comes in a handy realization that the more complex the economy gets, the larger the need for business tycoons to broaden their understanding with the flow of the society in patronizing their basic needs. The competition floating in the commercial room also serves as a challenge that each advertisement of their product must be sent with critical analysis and with a pinch of â€Å"freshness† capable enough to outstand the other entities which steams up the battle. The scope of marketing must not only fall under the circumstance of financial basis itself, but rather on the deeper application premises of the activity. An illustration of such would surface in a company’s ability to perform social responsibilities and being able to consistently adjust on the intrinsic and extrinsic demands of the society, as well as with keeping track on the challenges laid on the inevitable table of change (Michelet, 2006). It must be kept in mind that advertising is the only gateway to get their products’ path to the consumers. With the competition rising, consumers are wise enough to know what they want and which is best. Assessment on the components of effective advertising in McDonalds An example of effective advertising is practiced by McDonalds; the power of commercial speech is exercised. Even when backed by the resources and visibility of a McDonalds Corporation, the power of commercial speech campaigns is limited. Neither particular advertisements nor broader advertising campaigns are always effective, even when they have been well researched and well financed: the majority of prospective new brands that are test marketed are not marketed nationally. The battle of the marketplace has many casualties. Even when advertising affects behavior, the effect may be temporary (Michelet, 2006). And when the effects are more enduring, they may amount only to switches among rival brands by established users, rather than new consumers for any of the rival brands. Some advertising—consider the various recent plans and pricing claims of the leading long distance telephone carriers—is widely disliked. As a result, many ads are simply drowned out, unnoticed or unremembered in the ongoing daily proliferation of commercial speech. This does not mean, however, that commercial speech, or commercial advertising more narrowly, does not have important long-term effects, intended or unintended, on American culture and decision making. Commercial advertising is in some sense a ‘zero sum’ game, with one product’s gain being another’s loss. The proliferation of ads, however, does not lead simply to a process of mutual conflict, let alone mutual annihilation (Harms and Kellner, 1990). Conclusions and further remarks Moreover, given the fact that the main subject and prospects for the purpose of venturing into business are the masses, it most likely true that customer satisfaction is a pious must. In simple logic, selling does not only denote giving consumers the idea that a product/service offered on the market/industry, but rather dwelling on the array of perception that consumers are after ‘fame’ of the company as well as the ‘trend’ which is seemingly floating up in the limelight and the ‘generation status’ per se’ – more like, â€Å"in-line-with-amazing-quality† (Easey, 2001). The above mentioned threats then takes place, the world of business is a vortex of intrinsic and extrinsic challenges which requires critical analysis on what consumers need and logical wit to determine the flexibility of the product and service. That is the main purpose of the survey and other forms of observation in the society are needed to achieve managerial goals and jive along with the â€Å"change of taste† and speculations of the masses (Mooij, 2005). What utterly demoralizes business tycoons and practitioners hangs back on the exactness of the cost and the revenue generated by investments which are indefinite to be defined, for the reason that the scheme and the flow of the advertising differ dependently upon the ‘season’ or under the discretion of the contemporary society. It would seem quite hard to distinguish which of the sites are assumed to be the most significant or rather the one which is offering the best service for the majority (Beckwith, 2003). Since that, those who are apt to surf actually depend on what they wish to find. In addition to that, each layer of the society hold different jobs or activity with diverse enthusiasm, it is evident that it is possible to shift sites which then give the argument abstain on conviction with regard to the matter (Seelye, 2005). The aforementioned threats must not serve as intimidating factors in the world of business, hence a challenge towards the attainment of organizational goals through the use of effective advertising. In conclusion, effective advertising depends on for demonstration of the method, traditional or modern as long as the advertiser knows the perfect mixture of the factors needed in advertising, what is sold on the market will be a sure hit. In collaboration with the political or academic concept, a politician does not get votes not unless he or she knows what words are to be uttered in specific groups and what technique of persuasion is to be utilized in that certain point of time. Effective advertising does not only require skill, timing is a vital one.

The essentials of international marketing in the context of a UK-based Essay

The essentials of international marketing in the context of a UK-based firm, Directa Ltd - Essay Example The paper tells that the world today has become a global village. Information exchange can occur within a matter of milliseconds over thousands of miles. Technology has revolutionized every field, from arts and education to organizational management. It has also opened up new vistas of business management that were not plausible a few decades ago. One of the most important revolutions of globalization has been global marketing. Internationalization and global marketing strategies has not only garnered the attention of large corporations but small and medium sized enterprises are also considering marketing across national borders. This tends to highlight the role globalization is playing in the contemporary business arena. In order to comprehend the processes underlying and factors influencing global marketing, one needs to gain an insight into the operational dynamics of marketing on an international level. Moreover, marketing across borders is not limited to the domain of multinatio nal organizations, as was conventional few years ago. Globalization has offered businesses opportunities to expand its consumer base and to profit from international demand. Directa (UK) Ltd is a UK-based organization and deals with the distribution of industrial products. The company is located in the city of Essex and has a workforce of more than 80 people. It was established in 1971 and four decades since its inception, the company has become one of the leading distributors of tapes, signs, abrasives and adhesives along with other industry-related good and products. The company offers products from a number of leading brands such as 3M, Duracell and Velcro and has also launched its own products such as Deemark, a safety marking product, and Sparks, a PVC tape. The company has an online ordering service whereby customers can select from a range of more than 10,000 products and pay via SAGE. Moreover, the company has a functional ordering service on the phone too. Directa does not disregard its responsibility towards the environment and believes in sustainable business production. The company links up with Green Recycling Ltd and approximately 98% of the waste product is recycled. The company works in alignment with the Waste Electrical of Electronic Equipment (WEEE) Directive whereby it encourages the recycling and reuse of electrical equipment. For instance, Directa has launched a take-back scheme which encompasses recycling of used up batteries which are to be disposed otherwise by the customer (Directa, 2012). Previously the company was only a catalogue-only supplier. However as the business grew, the pressure on margins also rose (Jadu, 2012). This, coupled with flat sales, led the business towards a revision of the business model it employed. The issues highlighted, after the company heads and managers came together to discuss the progress of the company, included usage of the resources below an optimum level, lack of proper leadership to guide the grow th initiative and the boasting of sales by competitors by using internet for marketing. The company responded to this by setting up an e-commerce website that allowed customers to do business with Directa online. The marketing manager at Directa, Ciaran Crowley, was in charge of this initiative (Jadu, 2012). He not only focused on the use of warehouses and other resources of the company to develop new products but also realized the potential of telesales. Subsequently, an official website of the company was launched after considering a range of business frameworks and analyzing the organizational structure. Furthermore, the company spent time and resources not only developing,

Service learning paper Assignment Example | Topics and Well Written Essays - 750 words

Service learning paper - Assignment Example The teaching is scheduled for the weekend, and this means that the service hours are not counted by the other organizations and I can manage to work on other works. The service project has been of great value to my education level. I have managed to discover that it is a powerful resource that has simmered through my education. This resource has a great impact on my students since they enjoy learning the Arabic language and their culture. It is enjoyable since the academic and behavioral aspects that are involved through the students distract me. However, through the service projects I have managed to discover that the students develop inspiring moment when service challenges are presented to them. My encounter with the kids at school reminds me of my initial youthful enthusiasm, and energy that I had as a student that contributed to my improvement in school. I feel important teaching Arabic languages to students who are born and raised in America, since this offers them an opportuni ty to learn about their cultures. The service project has enabled me to gain knowledge and skills, and this has improved my individual confidence and care. Teaching basic Arabic in the Erie Islamic Culture Center is important since I get to perfect my skills in Arabic language. Interacting with children can also be described as a great experience since I get to learn virtues like patience that I can apply in my daily activities. Through the scheduled services hours I get time to study and the teaching does not affect my studies since it is scheduled during the weekends when I do not have classes. The service project had a great financial value to me in both direct and indirect ways although it was voluntary. I managed to get a job where I could work during my individual free time. The time scheduled for teaching was convenient with me and I never was disrupted from attending my studies considering that they happened during the weekends. In an indirect manner, I managed to gain exper ience that I would apply in my future career. I was exposed to children at an early age and this motivated me to be more planned since my major aspect was the assessment and reflection of my assigned project. This would be easier in the future since I would be recommended by the school as an effective teacher and getting a stable job when am done with my studies would be easier. This role provided a positive linkage of both the academic and social learning and it enabled me to evaluate my student learning. The community takes a big part in the development of social services; it should contribute to the fostering of a successful cooperation among individuals. It should focus on the creation of project opportunities that enable individuals to become more exposed of their future careers. Given this chance as students, we apply our academic learning to the real-life problems through the exploration and development of our interests in both the public and community services. The indulgent of the community in the service project means that individuals have the chance to develop interpersonal teamwork, since they manage to interact with many individuals in the community. They also develop leadership skills through the services they exemplify in the society, as individuals their value of self- efficiency develops through the recognition of their individual efforts. This develops a positive feedback

Hostility in Romen and Juliet Research Paper Example | Topics and Well Written Essays - 1000 words

Hostility in Romen and Juliet - Research Paper Example Accordingly, the theme of the play can be described as the hostility of â€Å"two households† in Verona, Montague and Capulet, who try to attack aggressively the lovers, Romeo and Juliet, who preserve loyalty to their true kingdom of love. Therefore, not love simply must be regarded as relevant in the play, but rather the hostility of two households, which arises between them, trying to destroy the sweet feeling of the young lovers. Then, focusing on the summary of the plot and also sub-plots, both with its outcomes for the proposed theme, it should be concerned that â€Å"ancient rage† was the most powerful motive for action throughout the play for both minor and major characters. Here, Shakespeare shows his constant shifts from comedy to tragedy, and the development of the minor characters, who are able to conduct the supporting atmosphere for the protagonists. The star-crossed lovers present a stable opposition to the hatred, being able to forget about rage in a flam e of their swift and passionate love; however, due to the star-crossed fate or simply by chance they were doomed for the mutual suicides. To force a thesis, some researchers put an emphasis on solely love when treated the play, such as, for example, Lawrence Edward Bowling1, and some suggested that not only factor of love may be objectified in the whole play, such as Thomas Honegger2; but, on the contrary, it should be stated that simply hatred/rage/hostility of the clans was an fundamental factor which determined the development of the relations between the lovers because their love from the beginning contradict strongly with the whole situation within the families. This situation gives a powerful impact on extremely impulsive process of mutual relationship of Romeo and Juliet. Therefore, a quite extravagant thesis should be forced that the lovers’ strongest sympathy is initiated by the powerful hostility/rage/hatred between the clans, which statement is presented in the pro logue of the Act 1 in such a way: â€Å"Two households†¦ / From ancient grudge break to new mutiny†¦ / From forth the fatal loins of these two foes / A pair of star-crossed lovers take their life; / Whose misadventured piteous overthrows / Do with their death bury their parents' strife. / The fearful passage of their death-marked love, / And the continuance of their parents' rage†¦Ã¢â‚¬  (Act 1, Prologue) Therefore, as prologue puts it, two households descended their â€Å"mutiny† long beforehand, but â€Å"a pair of star-crossed lovers† â€Å"bury their parents’ strife† â€Å"with their death;† as a result, great love is determined and initiated by the great hatred, and thus great hostility is defeated by the great passion of the lovers, the conjunction between two principal motives in the dramatic plot of the play is unquestionable. The hostility between the clans in Verona influenced a lot on a very character of the relations be tween the lovers, determines its doomed and swift process. Accordingly, in Act 1, Scene 5, Romeo asks rhetorically: â€Å"Is she a Capulet? / O dear account! my life is my foe's debt†; (Act 1, Scene 5) which phrase is responded by Juliet in such words: â€Å"My only love sprung from my only hate! / Too early seen unknown, and known too late! / Prodigious birth of love it is to me, / That I must love a loathed enemy;†

Marketing communications presentation of apple Essay

Marketing communications presentation of apple - Essay Example Organizations that capitalize on customers' active participation in organizational activities can gain competitive advantage through greater sales volume, enhanced operating efficiencies, positive word-of-mouth publicity, reduced marketing expenses, and enhanced customer loyalty (Lovelock & Young, 1979; Reichheld & Sasser, 1990). Channel communications works in a two-way system wherein information transfers to the user and bounces all the way back to the producer (Goldberg & McCalley, 1992). In other words, marketing communications works like a feedback system, which allows company producers to relay information to the customers. In response to the provided information, consumers give certain reactions or behaviors. In this light, the electronic transformation of the services offered by Apple agency will result to better and more efficient and effective customer service system to the clientele. Moreover, the functionality of the online portal for the marketing and advertising needs of the agency will most possibly result to increase customer reach, satisfaction level and return of investment.

American History Assignment Example | Topics and Well Written Essays - 250 words - 13

American History - Assignment Example In fact, tribes such as Shoshones and Nez Perces had agreed to the pact and as a reward, they would receive guns and supplies for it. For Blackfeet Indians, giving guns to their enemies is a direct threat to their might. Soon enough, the discussion soon turned into a blooding fight with 2 Blackfeet warriors killed in the encounter. Since then, Western Indians became hostile towards representatives of the American government. The diary presents the richness and abundance of South Dakota when it comes to natural environment and animal life. In the diary, the Corps of Discovery members informed how they hunt animals such as elk, buffalo, deer, fox, birds, antelope and many more. The group also documented how they were able to encounter places and hills where Indians lived. Clark specifically pointed out that the reason why Indians believe that spirits dwell on the place was because various birds assemble on top of the hill. In the site, it was interesting to learn about Nez Perce Indians who were excellent horsemen. Like their Shoshone neighbors, the Nez Perce were without guns or ammunition. Clark and his troupes described them as â€Å"cheerful and sincere†. Another tribe which caught my interest is the Wala Wala in Washington whose chief welcomed the tribe warmly. Chief Yelleppit enjoyed the prestige of hosting his foreign visitors and sought to trade with them. Before their departure, the chief gave the troupe horses, food, and canoes. There were also celebration and dances before they left the

Know how to identify development needs Essay Example for Free

Know how to identify development needs Essay Everyone has their own preferred way of learning new things. Knowing how you learn can Help you take control of situations and develop further in learning or employment situations. To help me identify my own learning style(s) and that of a member of my team, I used the VAX questionnaire below. Tick box A B or C for each question that most represents how you generally behave. ABC 1When I operate new equipment I generally:x A B CRead the instructions first Listen to an explanation from someone who has used it before Go ahead and have a go, I can figure it out as I use it 2When I need directions for travelling I usually:x A B CLook at a map Ask for spoken directions Follow my nose and maybe use a compass 3When I cook a new dish I like to:x A B CFollow a written recipe Call a friend for an explanation Follow my instincts, testing as I cook 4If I am teaching someone something new I tend to:x A B CWrite instructions down for them Give them a verbal explanation Demonstrate first and then let them have a go 5I tend to say:x A B CWatch how I do it Listen to me explain You have a go 6During my free time I most enjoy;x A B CGoing to museums and art galleries Listening to music and talking to my friends Playing sport or doing DIY 7When I go shopping for clothes I tend to:x A B CImagine what they would look like on Discuss them with the shop staff Try them on and test them out ABC 8When I am choosing a holiday I usually:x A B CRead lots of brochures Listen to recommendations from friends Imagine what it would be like to be there 9If I was buying a new car I would:x A B CRead reviews in newspapers and magazines Discuss what I need with my friends Test drive lots of different types 10When I am learning a new skill I am most comfortable:x A B CWatching what the teacher is doing Talking through with my teacher exactly what I am supposed to do Giving it a try myself and work it out as I go 11If I am choosing food from a menu I tend to:x A B CImagine what the food will look like Talk through the options in my head or with my partner Imagine what the food will taste like 12When I listen to a band I can’t help:x A B CWatching the band members and other people in the audience Listening to the lyrics and the beats Moving in time with the music 13When I concentrate I most often:x A B CFocus on the words or the pictures in front of me Discuss the problem and the possible solutions in my head Move around a lot, fiddle with pens and pencils and touch things 14I choose household furnishings because I like:x A B CTheir colours and how they look The descriptions the sales people give me Their textures and what it feels like to touch them 15My first memory is of:x A B CLooking at something Being spoken to Doing something 16When I am anxious I:x A B CVisualise the worst case scenarios Talk over in my head what worries me most Can’t sit still, fiddle and move around constantly ABC 17I feel especially connected to other people because of:x A B CHow they look What they say to me How they make me feel 18When I have to revise for an exam I generally:x A B CWrite lots of revision notes and diagrams Talk over my notes, alone or with other people Imaging make the movement or creating the formula 19If I am explaining to someone I tend to:x A B CShow them what I mean Explain to them in different ways until they understand Encourage them to try and talk them through my idea as they do it 20I really love:x A B CWatching films, photography, looking at art or people watching Listening to music, the radio or talking to friends Taking part in sporting activities, eating fine foods and wines or dancing. 21Most of my free time is spent:x A B CWatching television Talking to friends Doing physical activity or making things 22When I first contact a new person I usually:x A B CArrange a face to face meeting Talk to them on the telephone Try to get together whilst doing something else, such as an activity or meal 23I first notice how people:x A B CLook and dress Sound and speak Stand and move 24If I am angry I tend to:x A B CKeep replaying in my mind what has upset me Raise my voice and tell people how I feel Stamp about, slam doors, and physically demonstrate my anger 25I find it easiest to remember:x A B. CFaces Names Things I have done ABC 26I think you can tell if someone is lying if:x A B CThey avoid looking at you Their voice changes They give me funny vibes 27When I meet an old friend:x A B CI say ‘it’s great to see you’ I say ‘it’s great to hear from you’ I give them a hug or a handshake 28I remember things best by:x A B CWriting notes or keeping printed details Saying them aloud or repeating words and key points in my head Doing and practising the activity or imagining it being done 29If I have to complain about faulty goods I am most comfortable:x A B CWriting a letter Complaining over the phone Taking the item back to the store or posting it to head office 30I tend to say:x A B CI see what you mean I hear what you are saying I know how you feel Total number of ticks in each column:130512 If you chose mostly A’s you have a VISUAL learning style. If you chose mostly B’s you have an AUDITORY learning style. If you chose mostly C’s you have a KINAESTHETIC learning style. Learning Styles Self-Assessment Everyone has their own preferred way of learning new things. Knowing how you learn can help you take control of situations and develop further in learning or employment situations. Tick box A B or C for each question that most represents how you generally behave. ABC 1When I operate new equipment I generally:* A B CRead the instructions first Listen to an explanation from someone who has used it before Go ahead and have a go, I can figure it out as I use it 2When I need directions for travelling I usually:* A B CLook at a map Ask for spoken directions Follow my nose and maybe use a compass 3When I cook a new dish I like to:* A B CFollow a written recipe Call a friend for an explanation Follow my instincts, testing as I cook 4If I am teaching someone something new I tend to:* A B CWrite instructions down for them Give them a verbal explanation Demonstrate first and then let them have a go 5I tend to say:* A B CWatch how I do it Listen to me explain You have a go 6During my free time I most enjoy;* A B CGoing to museums and art galleries Listening to music and talking to my friends Playing sport or doing DIY 7When I go shopping for clothes I tend to:* A B CImagine what they would look like on Discuss them with the shop staff Try them on and test them out A B C 8When I am choosing a holiday I usually: Read lots of brochures Listen to recommendations from friends Imagine what it would be like to be there ABC * 9If I was buying a new car I would:* A B CRead reviews in newspapers and magazines Discuss what I need with my friends Test drive lots of different types 10When I am learning a new skill I am most comfortable:* A B CWatching what the teacher is doing Talking through with my teacher exactly what I am supposed to do Giving it a try myself and work it out as I go 11If I am choosing food from a menu I tend to:* A B CImagine what the food will look like Talk through the options in my head or with my partner Imagine what the food will taste like 12When I listen to a band I can’t help:* A B CWatching the band members and other people in the audience Listening to the lyrics and the beats Moving in time with the music 13When I concentrate I most often:* A B CFocus on the words or the pictures in front of me Discuss the problem and the possible solutions in my head Move around a lot, fiddle with pens and pencils and touch things 14I choose household furnishings because I like:* A B CTheir colours and how they look The descriptions the sales people give me Their textures and what it feels like to touch them 15My first memory is of:* A B CLooking at something Being spoken to Doing something 16When I am anxious I:* A B CVisualise the worst case scenarios Talk over in my head what worries me most Can’t sit still, fiddle and move around constantly A B C 17I feel especially connected to other people because of:* A B CHow they look What they say to me How they make me feel 18When I have to revise for an exam I generally:* A B CWrite lots of revision notes and diagrams Talk over my notes, alone or with other people Imaging make the movement or creating the formula 19If I am explaining to someone I tend to:* A B CShow them what I mean Explain to them in different ways until they understand Encourage them to try and talk them through my idea as they do it 20I really love:* A B CWatching films, photography, looking at art or people watching Listening to music, the radio or talking to friends Taking part in sporting activities, eating fine foods and wines or dancing 21Most of my free time is spent:* A B CWatching television Talking to friends Doing physical activity or making things 22When I first contact a new person I usually:* A B CArrange a face to face meeting Talk to them on the telephone Try to get together whilst doing something else, such as an activity or meal 23I first notice how people:* A B CLook and dress Sound and speak Stand and move 24If I am angry I tend to:* A B CKeep replaying in my mind what has upset me Raise my voice and tell people how I feel Stamp about, slam doors, and physically demonstrate my anger 25I find it easiest to remember:* A B CFaces Names Things I have done ABC 26I think you can tell if someone is lying if:* A B CThey avoid looking at you Their voice changes They give me funny vibes 27When I meet an old friend:* A B CI say ‘it’s great to see you’ I say ‘it’s great to hear from you’ I give them a hug or a handshake 28I remember things best by:* A B CWriting notes or keeping printed details Saying them aloud or repeating words and key points in my head Doing and practising the activity or imagining it being done 29If I have to complain about faulty goods I am most comfortable:* A B CWriting a letter Complaining over the phone Taking the item back to the store or posting it to head office 30I tend to say:* A B CI see what you mean I hear what you are saying I know how you feel Total number of ticks in each column:151203 If you chose mostly A’s you have a VISUAL learning style. If you chose mostly B’s you have an AUDITORY learning style. If you chose mostly C’s you have a KINAESTHETIC learning style. Learning Styles Now I have identified the learning style(s) for a member of my team and myself, and buy Reading the explanations below, we can consider how this will help us to choose the type of Learning that works best for us. People commonly have a main preferred learning style, but This may be part of a blend of all Three. Some people have a very strong preference; other People have a more even mixture of two or less commonly, three styles. Remember, there is no right or wrong learning style. The VAK learning styles model suggests that most people can be divided into one of the Three styles: Someone with a Visual learning style has a preference for seen or observed things, including pictures, diagrams, demonstrations, displays, handouts, films, flip-chart, etc. These people will use phrases such as ‘show me’, ‘let’s have a look at that’ and will be best able to perform a new task after reading the instructions or watching someone else do it first. ?These are the people who will work from lists and written directions and instructions. ?Someone with an Auditory learning style has a preference for the transfer of information through listening: to the spoken word, of self or others, of sounds and noises. These people will use phrases such as ‘tell me’, ‘let’s talk it over’ and will be best able to perform a new task after listening to instructions from an expert. ?These are the people who are happy being given spoken instructions over the telephone, and can remember all the words to songs that they hear! ?Someone with a Kinesthetic learning style has a preference for physical experience touching, feeling, holding, doing, practical hands-on experiences. These people will use phrases such as ‘let me try’, ‘how do you feel? ’ and will be best able to perform a new task by going ahead and trying it out, learning as they go. These are the people who like to experiment, hands-on, and never look at the instructions first! AC 1. 2 Use a simple technique for identifying own development needs and the development needs of another member of the team. It is very important for any organization to identify your own development needs and the Development needs of your team, and the development of all individuals at all levels. In The section below I have looked at a couple of ways you can identify the skills and Knowledge required for successfully delivering as well as providing the training and Development required for both me and that of another member of my team. Of course there are training and development texts that cover this subject in much more Detail, it is best to start with an analysis of the training and development that is required. The Starting point and the subsequent steps can be represented in ‘The Training Cycle’ or ‘The Systematic approach to Training and Development’. This is a widely recognised and used Model of the processes involved in professional development. When setting any objectives for training we should be using the standard management Practice of using SMART objectives. SYou will notice that the objectives are specific in that they explain a number of individual tasks. MThey are measurable in that you can determine if the tasks have been completed by checking against the targets, e. g. 2000 words, four bridges, grid reference, and so on. AThey are achievable in that resources are available to complete the task. For example, is there sufficient time for completion and does the candidate have access to a computer? RThey should be realistic. Clearly any task to be set at an appropriate level and be relevant to the development of the individual. We have to ask whether the person presently has the skills to carry out what we are expecting, does he/she need training or can they learn by on the job training. TFinally, the task should be time-bound in that you have to set time targets for completion, and possibly for reviewing progress. If you are able to set SMART objectives it makes the job of evaluation and review much easier. Identify the need The need for staff training can be identified in a number of ways, such as during interviews, Through feedback from colleagues, by competence or knowledge tests, by observing work Taking place, or from appraisal documents or CVs. Skills and knowledge audits and a SWOT analyses are well-known techniques that can be used for self-assessment as well as For identifying the needs of individuals and groups. Skills and knowledge audit A ‘brainstorming’ session will identify the skills, knowledge and understanding required to Carry out a particular task. To help me identify my own development needs I used the table On the next page, by comparing my existing skills and knowledge with the recommended Ones helped me to determine the training and development needs I could need. SKILLSLevel requiredCurrent levelDevelopment needs Project designDegree or HNC level management and review Supervisory management plus some specific project trainingILM Level 3 Certificate in Principles of Leadership and Management Planning and reviewingManagement Level 2 S/NVQManagement Level 2 S/NVQAs above Staff managementManagement Level 2 S/NVQManagement Level 2 S/NVQNone required Team briefingManagement Level 2 S/NVQManagement Level 2 S/NVQAs above Effective presentationAbility to present projects to community groupsNot confident in presenting to groupsILM Level 3 Certificate in Principles of Leadership and Management Report writingProfessional quality reportsAlready presents high quality reportsNone required Assessment skillsVocational Assessor AwardHolds Skills Assessor AwardTo work towards the D33 Team skillsManagement Level 2 S/NVQManagement Level 2 S/NVQNone required Training of trainers3- to 4-day courseAlready holds three relevant training unitsNone required KNOWLEDGELevel requiredCurrent levelDevelopment needs Managemen t of Health and SafetyIOSH levelAlready holds IOSH and has attended specific trainingNone required Safety in Housekeeping legislationIOSH levelAs aboveAs above Employment legislationManagement Level 2 S/NVQManagement Level 2 S/NVQUpdating courses when available Appraisal system and how it worksSpecific knowledge and use of the systemHas carried out appraisals in other organisationsSpecific coaching only required Environmental legislationFull knowledge of relevant environmental legislationHas full knowledge through personal researchNone required Do not be over specific about each and every aspect of the job, and do not use vague Expressions: communication skills, for example, may cover questioning, listening and talking To a group. You should attempt to be as clear and concise as possible about the skill or Knowledge required. To help me identify the development needs of a member of my team I used a SWOT Analysis, this is a simple self-assessment tool and is the SWOT analysis or analysis of STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. This can be used on its own or with the skills and knowledge analysis. It is good technique For helping staff identify their own training needs with or without support. My Team leader StrengthsWeaknesses Has a strong background in supervisory management techniques.? Has not worked to any degree with groups of manual workers. ? Has used a pc competently in previous jobs.? Is unfamiliar with project management software. ? Has an IOSH Certificate.? Health and safety training did not cover everything needed for this roll. OpportunitiesThreats ? There will be a number of candidates selected for a higher level qualification in supervision? Lack of supervision / management skills can hamper progress. ? Growth in the path industry may mean that there are more higher level jobs available.? Other candidates may have worked with manual workers – I need to improve my leadership skills. Using the SWOT analysis has helped us to see some of the development areas my team Leader needs, and from this I can help by finding the right course to help in his development. AC 1. 3 Identify potential barriers to learning Workplace learning is the process of gaining relevant skills and knowledge at work, either Informally as you gain experience or formally through structured training. Barriers to Workplace learning are factors that slow down the process, misdirect it or prevent it from Happening. These factors differ from one type of job to another. Misdirection If your goal is to achieve long-term success in your field, you need to learn new skills and Abilities on an ongoing basis. A sales professional must improve his closing techniques and His understanding of customer psychology, while an information technology specialist needs To keep up with new technological developments. One potential barrier to effective Workplace learning is that you may learn something that provides a short-term advantage But actually works against your long-term professional development. For example, if you Learn how to close just enough sales to meet your quota consistently, this may discourage You from learning the sales techniques that would substantially improve your close rate. Stagnation Another barrier to workplace learning is getting caught in a rut. If the work you do is not Mentally stimulating or challenging, you may not continue to improve on the job. Company Culture also can have a big impact on whether employees keep growing and learning or Whether their skills and motivation stagnate. If you believe your supervisors arent interested In hearing what you have to say, wont listen to concerns you have and dont welcome your Questions, you wont keep learning and improving. Companies that foster an open culture Are less likely to have this problem. Obfuscation Effective learning often depends on effective teaching, but not all teachers are equally skilled Or willing. Many workplace skills are best learned from an expert, and experts are not Always readily available. Some co-workers who do have genuine expertise are not willing to Share it openly. For instance, the companys best programmer might be worried that if he Teaches new employees all the tricks of his trade, his own value to the organization will Decline and he could lose his position. Teaching materials such as training videos or Instructional manuals may be poorly explained, confusing or limited. Companies can Overcome these issues by rewarding employees who mentor others and ensuring that there Are adequate materials on hand to facilitate learning? Access Depending on the type of business, the employees may face problems outside of the Workplace that interfere with their ability to learn in the workplace. Low-skilled employees Often are eager to obtain training to improve their job skills, but they sometimes face Complex life situations that make this difficult. This can include obligations to family Members, lack of free time to engage in additional training, medical problems and lack of Funds to pay for any training the employer does not provide. Anything the company can do To make training more accessible and flexible can alleviate this problem. This is just a few of the potential barriers to learning and I have explained these in a bit more Detail, below is a small list of some others, this list is again only a short list there are possibly Many more. Employee learning not seen as critical to business success Identifying and analysing true learning needs is time consuming Employees reluctant to take the time out to learn and develop Available learning not seen as specific enough to job roles and company strategy Learning doesn’t deliver tangible benefit Learning solutions simply don’t deliver No observed behavioral change Learning solutions are costly and risky AC 1. 4 Explain how barriers to learning can be overcome Overcoming barriers to success involves assessing the situation, consulting experts, Considering alternatives and taking action. To manage your career effectively, you need to Take charge of your own development. By assessing your own skills, getting advice from Others, learning new skills and making informed decisions, you can achieve your goals. Overcoming challenges and setbacks usually requires a positive attitude, as well as Dedication and commitment. Feedback To communicate more effectively and overcome objections, start by collecting information About the problem at hand. Avoid misinterpretation, misunderstanding and mistakes by Assembling all the facts. Depending on the situation, you can conduct surveys, run focus Groups or simply start a conversation with a colleague. Listen carefully and pay attention to The subtle nuances of what people say. Then take action to use the feedback and address The problem, tell people what you did, evaluate the outcome and refine your approach if Necessary. For example, to improve your chances of getting a new position, ask a friend or Colleague to review your resume and cover letter. Does it reflect your skills and knowledge In the best manner? Make modifications based on their feedback and submit your Application. Join a professional organization in your industry to network with other business Professionals. By making new contacts, you can learn about new opportunities to use your Unique skills and experience. Change Barriers to change include reluctance to part with old ways, sadness and regret associated With loss, and fear of the unknown. Managing change effectively and overcoming these Obstacles involve setting a clear course for the future and establishing realistic goals. Recognize that change can be disruptive. Then commit to the transition and form new Strategies. For example, once you decide that you want to pursue a new a career in a Higher-paying field, get the training and experience you need to succeed, according to your Budget and time availability. Define goals that are specific, measurable, attainable, realistic And time constrained. For example, if you want to pursue a career in health services, you Might aim to complete your bachelor’s degree and earn a nursing degree in the next six Years by participating in an online university program. Decision Making Barriers to success often involve an inability to make good choices. Learning how to Evaluate options efficiently can help you ensure career success. Sometimes you need to Make a quick decision without consulting others to ensure your safety and well being. Other Times, get input from other people you trust to help you make an informed decision about The next step to take in your development. When you work on a team, there may be times When the group needs to collaborate to make a choice that impacts everyone. This can take Time but the results are typically beneficial in the long run. When you don’t have time or the Outcome doesn’t really matter to you, delegate decision making to a subordinate to keep Processes flowing smoothly. This might include tasks such as approving travel expenses That are under a certain amount. Productivity When your goals don’t align with those of your company, your motivation and desire to Perform decrease. Ensure that you fully understand your companys strategic objective, Mission and values so that you can position yourself appropriately. Examine your work Habits. Manage your work day effectively to achieve your short and long-term goals. For use Online time management tools to focus your attention on the task at hand and complete Work in short segments. Managing your own productivity tends to improve your long-term Success. Section 2: Know how to develop self and others to achieve organisational objectives AC 2. 1 Briefly analyse learning/development options to meet need(s) of Self and another member of the team.